Primary Research for Exporters
Knowing your customers on a deeper level allows you to make better informed business decisions. You’ll be able to tailor your marketing, product development, or services in...
Meet Fab: Export Advisor for Vancouver Island South
Fabrizio, or Fab, is our export advisor for businesses based in Vancouver Island South. As a seasoned entrepreneur himself, he’s got his finger on the pulse of...
Secondary Research for Exporters
Your target market can make or break your exporting success. Market research can ensure you choose the right target market for your business. In our blog, “How...
Meet Mietka: Export Advisor for the Pacific Northwest
If you love what you do, your clients will feel it too. Mietka Zieba is an export advisor who’s passionate about her role, and it shows. Her...
Export Planning 101: Tailoring Your Website and Social Media to a New Market
An export plan wouldn’t be complete without a marketing strategy tailored to your new market. It should take into account the target market’s key economic, social and...
Export Planning 101: Paid Ads and SEO for Exporters
An export marketing plan has many different components to it, from social media to website design. Utilizing SEO (search engine optimization) and paid ads are two ways...
Meet Shannan: Export Advisor for Indigenous-owned Businesses
Indigenous History Month is an opportunity to recognize the “rich history, heritage, resilience and diversity of First Nations, Inuit and Métis Peoples across Canada.” This includes recognizing...
Export Planning 101: Finding Buyers & Handling Logistics
In this second part of our “Export Planning 101” series, we’ll outline the next sections that your export plan should include: finding buyers and partners to help...
Export Planning 101: Finances
One of the secrets to export success is simple – planning! Having a solid plan helps you predict trouble spots and address them early on. Being poorly...