Breaking into the U.S. market as a Canadian e-commerce brand presents unique challenges and opportunities. From capturing and engaging a new audience through email marketing to understanding the intricacies of profitability, there are many factors to consider.
This presentation delves into three fundamental areas of e-commerce: harnessing the power of email for audience growth, ways to maximize profitability, and essential strategies for a Canadian business launching a product in the competitive U.S. landscape