With its highly developed economy, English-speaking market, favourable business climate and long record of doing business with Canada, Australia is a strong contender for B.C. businesses looking to grow internationally.  

Canada has a well-established relationship with Australia, with the first Canadian trade commissioner sent to Sydney in 1895.  In 2024 alone, Canadian exports to Australia were valued at $3.1 billion, with top exports in machinery, precious metals, and vehicles and parts. 

Like Canada, Australia is a member of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), offering preferential access for many Canadian goods that meet the rules of origin, reducing or eliminating tariffs on many goods. 

Market overview 

Australia has a population of nearly 27 million with a well-diversified, competitive and open economy based on resources, manufacturing, services, agriculture and technology.  

Expect strong demand for quality, reliability and sustainability. Canadian brands do well when they emphasize performance, support and clear value. 

The business culture “Down Under” 

Australian business culture is direct, practical and driven by relationships.  

• Be punctual and prepared. Clear agendas and concise proposals are appreciated. 

• Keep it simple. Avoid jargon and overselling. Many Australian businesspeople value straightforward communication. 

• Back claims with evidence. Case studies, certifications and proof of performance go a long way. 

• Start small. Begin with a pilot or a region, show your value and grow from there. 

Sector opportunities for B.C. businesses 

Agri-food and beverage 

Australia’s top food imports from Canada include plants, seeds and fruits, along with pork and maple products. Canadian beef is now also back on the menu, with market access for Canadian producers reopened in July 2025 after 22 years.  

Mining and energy 

Australia is a global leader in mining, making it an excellent market for equipment, technology and services in areas such as safety, automation, productivity and sustainability.  

Clean technology  

Australia’s energy transition is creating a demand for renewables, storage, water and waste solutions and carbon reduction technologies. 

Digital technology 

There are opportunities in cybersecurity, Software as a Service (SaaS), AI and agricultural technology (agtech) – especially if you have demonstrated return on investment (ROI) and reliable support. 

Challenges to note 

While Canada and Australia have a good, long-standing trading relationship, there are issues to address before taking the leap. 

• Australia is far from Canada. Prepare for longer lead times and higher freight costs, as well as time zone differences for meetings. 

• Expect robust rules for labelling, safety and biosecurity. Plan for testing and certifications along with clear documentation. 

• Tariffs and origin rules must be followed closely. Under CPTPP, many products may qualify for reduced tariffs if they meet the rules of origin, so keep good records. 

• Account for foreign exchange. The CAD-AUD exchange rate can change, so consider building a hedging strategy. 

• There will be competition. Australia is a mature market with a stable of qualified local suppliers. Ensure your market positioning works, and your value proposition is clear. 

Get started 

Ready to begin? Here are some steps to follow: 

• Validate the demand for your product or service. Australia, like Canada, is a large country with regional differences.  Know your market and how you will reach it.  

• Decide how you will sell. Are you selling directly, through e-commerce, or using an agent or distributor? Clarify your route to market. 

• Meet local standards, including rules for labelling, packaging and any needed certifications.  

• Use CPTPP advantages. Confirm any tariff savings available, along with the Harmonized System (HS) codes, rules of origin and right documentation.  

• Find the right help. Work with experienced freight forwarders, customs brokers and local representatives who know Australia well. 

• Pilot carefully. Establish your brand and prove your value to your customers. Build your base and expand carefully. 

Export Navigator’s Technical Specialist Pilot Program can help as well. You can access expertise in many areas, including international logistics, freight, shipping, legal and financial services free of charge. 

Final thoughts 

Australia is a high-potential market where B.C. companies can win with quality, reliability and sustainability. With the right preparation and a clear plan for compliance, logistics and market fit, you can build long-term growth in Oz. 

Connect with an Export Advisor to create your Australia strategy today.  

For B.C. businesses ready to grow, the Canada-United States-Mexico Agreement (CUSMA) is more than just a trade deal. It provides access to two of the world’s largest markets and comes with real advantages like tariff reductions and easier cross-border trade.

To get the most of these benefits, your business needs to be CUSMA compliant. Do you know if your goods qualify under the rules of origin? Are you confident your paperwork meets the requirements?

Managing the rules of origin, documentation and legal requirements can be confusing and costly for B.C. businesses. That’s why Export Navigator has launched the CUSMA Compliance Advisory Services Initiative (CCASI), with support from Pacific Economic Development Canada (PacifiCan), to help B.C. exporters get the help they need.

How CUSMA opens doors for B.C. exporters

CUSMA is the trade agreement that replaced North American Free Trade Agreement (NAFTA) in 2020. It covers nearly $1.5 trillion in trade between Canada, the U.S. and Mexico. For Canadian businesses, CUSMA offers:

• Reduced or eliminated tariffs on many goods
• Stronger protections for intellectual property
• Simplified customs procedures for some sectors
• More certainty in North American supply chains

CUSMA means more than just doing paperwork. It can be your competitive advantage when selling into the U.S.

Is your business CUSMA-compliant?

Being compliant means proving your goods meet the rules of origin and other conditions outlined in the agreement. That typically involves:

• Determining the correct Harmonized System (HS) code for your product
• Demonstrating that enough of your product’s value comes from Canada, the U.S. or Mexico
• Completing the right certificates of origin and supporting documents

Do you know if your product’s inputs affect its origin status? Are your certificates up-to-date and accurate?

For businesses without in-house international trade expertise, that often means working with experts like customs brokers, trade consultants, lawyers or compliance specialists and those costs can add up quickly.

CCASI cuts the cost of CUSMA compliance

That’s where CCASI comes in. Instead of letting compliance costs hold you back, CCASI helps you get expert support – so you can focus more on growth and less on paperwork.

Here’s how CCASI works:

• Funding available: Up to $5,000 in non-repayable funding
• Matching structure: Reimbursement of 50% of eligible costs after completing services
• Eligible providers: Canadian or U.S.-based customs brokers, consultants, lawyers and compliance specialists
• Timing: CCASI runs through March 2026 or until funds are fully allocated.

For example, if you spend $8,000 working with a compliance expert, CCASI could reimburse you $4,000 of that cost.

Get started today

To be eligible, your business:

• Is registered in British Columbia
• Has exported to the U.S. within the past 12 months
• Has eligible costs incurred on or after April 1, 2025

Ready to see what CCASI can do for your business? Simply complete the online application. Once approved, you can work with your service provider and then submit your receipts for reimbursement.

CUSMA opens doors for Canadian businesses across North America, but only if you’re compliant. Don’t let the cost of compliance hold you back. With CCASI funding, you can access the right experts, cut your costs and position your business for growth in the U.S. and Mexico.

Ready to apply? Learn more and start your application today.

Exporting offers B.C. businesses significant growth opportunities to share ideas, inventions and brands. With that in mind, exporters also need to consider how to protect those very ideas, inventions and brands from unauthorized use, misuse and infringement. 

What is Intellectual Property? 

Intellectual Property (IP) is defined by the World Intellectual Property Organization as “creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.” 

In Canada, IP is typically protected with: 

• Copyright – for original works such as books, videos, photos and software. 

• Industrial designs – for the look and shape of products. 

• Patents – for new inventions and technologies. 

• Plant breeders’ rights – for new plant varieties. 

• Trademarks – for names, logos and brand identifiers. 

• Trade secrets – for confidential business information, such as formulas, recipes, customer lists or processes that generate value from being secret. 

These legal protections give the holder exclusive rights to use or license their IP and prevent others from copying or misusing them. 

Why IP matters in exporting 

When you’re doing business outside of Canada, your IP is exposed to new markets and new risks. Every country has its own laws, regulations and legal systems, meaning that your Canadian protections may not apply. 

Without the correct protections in place, you could end up dealing with: 

• Counterfeit products using your trademark 

• Unauthorized production or sale of your product or invention 

• Misuse of your confidential business information 

• Distribution or display of your work without your permission 

• Registration of your brand before you do 

Prior to attending international trade shows, launching your products in a new country or licensing your work, you need to conduct due diligence and protect your IP. 

Protecting IP abroad 

There are steps to follow to ensure that your IP is protected in global markets.  

1. Be sure to review your IP and determine what you need to protect. 

1. Register your IP early, especially with countries that use a “first-to-file” system. 

1. Use contracts to protect yourself, particularly when working with overseas agents, distributors or manufacturers. 

1. Ensure your products are clearly marked with your trademark or copyright information. 

1. Monitor for infringement and act if someone uses your IP unlawfully. 

International treaties like the Berne Convention (for literary and artistic works), the Hague Agreement (for industrial designs), Madrid Agreement (for trademark protection) or Patent Cooperation Treaty are there to help protect your IP when you’re doing business globally. 

Get advice 

The world of global IP protection is large, but you don’t have to manage it alone. There are many resources available to help you protect yourself and your business. 

• The Canadian Intellectual Property Office (CIPO) delivers IP services in Canada, and helps Canadians learn how to use and protect their IP. 

• The World Intellectual Property Organization (WIPO) is a United Nations agency that assists in protecting IP across jurisdictions. 

• The National Research Council Industrial Research Assistance Program (NRC IRAP) offers the IP Assist program for Canadian businesses to develop and implement an IP strategy.  

Stay protected while you grow 

Your IP is often just as valuable as your product. By both understanding IP and protecting it, you can give yourself a competitive advantage and keep your business safe as you expand into new markets. 

Ready to learn more? Connect with an Export Advisor who can help guide you through your export strategy and guard your IP at the same time. Plus, our Technical Specialist Pilot Program provides free consultation with professional service providers, including legal guidance on intellectual property.  

If you’re a B.C. business ready to expand internationally, the United Kingdom (UK) – England, Scotland, Wales and Northern Ireland – is a promising and well-connected market worth exploring. With a shared language, strong historical ties and an established trade relationship, the UK provides an excellent opportunity for new export growth.  

Like any new market, success in the UK requires an understanding of its economic trends, business culture, sector-specific opportunities and potential hurdles. Here’s a look at what you need to know. 

Market Overview 

The UK is Canada’s third largest trading partner and the sixth largest national economy in the world. With a population of 69 million and a high demand for quality goods and services, it’s a major global hub for finance, innovation and international trade. 

While the UK exited the European single market in 2020, it has created its own trade policies. The Canada-UK Trade Continuity Agreement (Canada-UK TCA) has kept many of the preferential trade terms that existed under Canada-European Union Comprehensive Economic and Trade Agreement (CETA) with Canadian businesses able to access tariff-free trade for many goods and services. 

Doing Business in the UK 

The business culture in the UK is both formal and friendly. Be professional, punctual and polite, and expect some small talk before getting down to business. Directness and clear communication are key, as is trust. Many businesses and businesspeople are looking for long-term relationships, not quick deals or hard sells. It’s also important to understand the regional differences found within the UK. England, Scotland, Wales and Northern Ireland are distinct, and each have their own cultural and business norms. Export Development Canada (EDC) offers a more in-depth overview of the UK business culture. 

Sector Opportunities for B.C. Businesses 

The UK has diverse market demands, and there are opportunities to be explored in many areas. 

• Food and Beverages: With Canada’s excellent reputation as a food producer, there are many opportunities for products such as pulses and grains, processed meats and seafood, snacks, wine, spirits, confectionary and more.   

• Technology and Innovation: There is high demand for digital innovation, especially in clean energy, cybersecurity, life sciences and AI. Initiatives such as the UK’s new AI Opportunities Action Plan and the Canada-UK Biomanufacturing Collaboration indicate how technology and innovation continue to drive significant potential for exporters. 

• Tourism: The UK represents the second largest source of overseas visitors to Canada, with 881,000 visitors expected in 2025. Travel to Canada from the UK is still down from pre-pandemic levels, offering tourism destinations and related businesses an excellent opportunity for growth. 

Challenges to consider 

While trade with the UK is relatively easy to manage for B.C. businesses, there are still hurdles to overcome. 

• Post-Brexit borders: Customs processes have changed, so be sure to understand product standards and certification requirements. 

• Competitive landscape: The UK is a mature market, so your unique selling proposition will be important. Clearly communicate your differentiation. 

• Currency changes: Keep an eye on exchange rates between the Canadian dollar and the British pound. 

• Regulatory updates: Rules and policies can change. Stay informed on safety, labelling and sustainability requirements. 

Get started 

Ready to explore trade across the Atlantic? Here are some steps to begin: 

1. Research the demand for your product or service in the UK. 
2. Examine your brand and marketing to tailor the UK consumer tastes. 
3. Research tariffs and certifications required to export. 
4. Work with advisors who can help you understand the UK market and guide you through the process. 

The Trade Commissioner Service (TCS) offers services that can help you do business in the UK.  

Final thoughts 

The UK is one of the most attractive and accessible markets for Canadian exporters. With the right strategy and a good understanding of how to do business in this robust, opportunity-filled market, you can build long-term success abroad. 

Connect with an Export Advisor today to get tailored support for your export journey to the UK. 

For Kevin, the path to becoming an Export Advisor with Export Navigator is a story of “the mentee becomes the mentor.” As an B.C. exporter himself, he understands the journey selling products and services across Canada and around the world. Besides being an entrepreneur, he’s also an experienced business consultant – and the combination makes him a valuable resource. 

Export Navigator: What is your professional background, and how did that prepare you to work as an Export Advisor? 

My career journey started with a small consulting company that was struggling to survive. Even though I didn’t have a lot of experience, I was asked to step in as vice-president. That lack of experience probably helped because I didn’t realize how tough the situation really was, plus, I really believed it what we were doing. As we managed to move from survival to recovery, then growth, I learned a lot along the way and discovered how much I love the creativity of business. 

I became a partner in the firm, and then in 2016 I moved onto business advising on my own. I worked with Innovate BC to support innovation-driven companies in communities like Prince George and Smithers.  

Export Navigator: Tell us about your own business and how you joined Export Navigator. 

During the pandemic, I decided I needed to try something entrepreneurial myself. I wanted something to keep me connected to the latest business trends and experiment with e-commerce and innovation. I also wanted my kids to experience the process. 

I combined that interest in e-commerce and innovative business models with my passion for food. I started cooking and baking back in my university years and that led to founding Black Fox Flour, a food business that is a mix of old-school craftsmanship and modern logistics.  In Prince George, we mill fresh-to-order flours from organic, heritage and ancient grains and sell directly to customers online. 

Black Fox Flour is how I became connected to Export Navigator when I started exploring how I could expand my market into the U.S. When I finally got moving on exporting, I discovered that shipping flour to the U.S. was surprisingly simple. My product is under the de minimis threshold, so it had no duties, and it isn’t perishable, so it was a relatively easy expansion.  

Export Navigator: What kinds of businesses do you work with? 

It’s a diverse group that includes everything from microbreweries, homesteaders, tech firms, audiovisual services, pavement maintenance, health and wellness consultants and equipment manufacturers. Some are tiny, others have 50+ employees. The variety is incredible and interesting. As an Export Advisor, I can provide direction and support no matter the size or sector of the business. 

Export Navigator: What do you look for in a potential client? 

Passion, a clear vision and readiness. It helps if they know what they’re offering and who they want to reach. We also want to identify any challenges or roadblocks upfront, such as shipping or regulatory issues, to avoid wasting time or money later. 

Export Navigator: Why should a business consider exporting? 

To build resilience. The last few years have shown how risky it is to rely on one market. Exporting to other provinces and countries opens new paths for growth and makes businesses more adaptable. 

Export Navigator: What’s your advice to entrepreneurs thinking about exporting? 

Start thinking about it from day one. You don’t have to go international right away. Maybe it’s another province first. But if you build exporting into your business plan, you’re setting yourself up for more opportunities down the road. 

Learn more 

Thinking of exporting? Find an Export Advisor in your region today and discover the opportunities available to you. 

Exporting can offer B.C. businesses an excellent opportunity to grow, selling services and products around the world. With global markets more connected than ever, the potential for expansion has never been brighter. Before jumping into export, however, there are risks to international trade to consider: currency fluctuations, non-payment, political uncertainty and regulatory issues to start. With the right tools and resources, these potential challenges can be mitigated and hazards avoided to make the most of expansion into new markets. 

Here are seven risk management tools you can use to stay protected as you expand beyond B.C.’s borders. 

1. Trade credit insurance 

One of the biggest risks for exporters is not getting paid. Trade credit insurance is designed to protect your business against non-payment when selling goods and services on credit. If a customer doesn’t pay within the timeframe of your credit agreement, you can file a claim with your insurer for payment. 

Export Development Canada (EDC) offers trade credit insurance for Canadian businesses to help derisk taking on new customers in new markets. The coverage can also improve access to financing, as it helps protect your receivables. 

2. Letters of credit (LCs) 

A letter of credit is a secure payment method issued by the buyer’s bank that guarantees the seller will receive payment when the terms of the LC are met, minimizing risk when entering contracts with new customers. LCs can also be used as collateral for working capital loans.  

Most Canadian financial institutions offer LCs and trade finance services to help you handle new international agreements and higher risk markets with more security. 

3. Foreign exchange (FX) hedging  

When you invoice in foreign currencies, your profit margins can be impacted by exchange rate fluctuations. FX hedging tools, like forward contracts, can lock in exchange rates so you can better forecast your revenue.  

Like LCs, most Canadian financial institutions can help you assess your exposure and provide FX services that mitigate the risks that come with dealing in foreign currencies. 

4. Market intelligence and due diligence 

Before entering a new market or signing an agreement with a new overseas customer, you need to do your homework. That includes evaluating the market’s political, economic and regulatory risks and carefully vetting potential new partners. 

Canadian exporters have access to expert support through the Trade Commissioners Service (TCS) and Export Navigator. Both offer excellent tools, advice, reports and resources tailored to you.  

5. Intellectual property protection 

When expanding into new markets, protecting your intellectual property (IP) is critical. IP includes your brand, logo, product designs, trade secrets and innovations – valuable assets that may be at risk when operating internationally. 

Each country has its own IP laws, so registration in Canada does not automatically protect your IP abroad. Before entering a new market, assess the legal framework for trademarks, patents and copyrights in your target countries. This can help you avoid counterfeiting, infringement or brand dilution. 

The Canadian Intellectual Property Office (CIPO) offers tools and resources to help you get started, and Export Navigator can connect you with the support you need. 

6. Political risk insurance (PRI) 

PRI protects against losses from political events such as government interference, civil unrest, expropriation and more. This coverage is especially important for exporters entering emerging or unstable market.  

EDC provides PRI for Canadian companies to help derisk investments that can include high value physical assets, long-term contracts or joint ventures with international partners. 

7. Supply chain and logistics risk management 

The global supply chain comes with risks for your goods. Delays, damage or issues with customs can disrupt your products from arriving, which impacts getting paid.  

To minimize these risks: 

• Partner with trusted Canadian freight forwards and customs brokers.   

• Take advantage of insurance for goods in transit. 

• Learn about the Canadian Export Reporting System (CERS) system. 

• Diversify your supply chain to avoid dependence on one source.  

• Monitor changes to tariffs with our resources. 

• Stay current on geopolitical issues where you’re doing business. 

Your Export Advisor can support you with all the above. Plus, Export Navigator’s Technical Specialist Pilot Program can help. Free of charge, you can access expertise in many areas, including international logistics, freight, shipping, legal and financial services. 

Export with confidence 

A strong risk management plan is more than a safety net – it’s a launchpad. With tools like trade credit insurance, LCs, intellectual property protection and political risk coverage, you can focus on growth and success in global markets.  

Get started by evaluating your risk exposure and accessing expert support from your Export Advisor and Export Navigator. With the right strategy in place, you’re not just managing risk – you’re setting your business onto a smart, safe path to success.  

When you’re exporting products across borders, there are many factors to manage, including shipping, market entry, tariffs and compliance. One factor that can be overlooked but plays an important role in your export success is Country of Origin (COO).  

Let’s examine what COO means and why it matters. 

What is Country of Origin (COO)? 

Country of Origin refers to the country where a product is grown, produced or manufactured. According to the World Trade Organization, a product’s origin is generally defined as the place where it was wholly sourced, or the country where the last substantial transformation of the product occurred. Regulatory authorities and trade bodies determine COO through rules and regulations called Rules of Origin.  

While this seems straightforward, it can get more complex when your product includes ingredients or parts from multiple sources. For example, if you’re manufacturing a product for export, the origin of the ingredients or parts and where the final product is processed, can have an impact on your product’s COO. When determining the COO, there are factors to consider, such as how much of a product comes from a specific jurisdiction, what processes it has undergone and what components are included.  

This is also where trade agreements come into play, as they can offer preferential rules of origin to goods for export. These rules can offer Canadian businesses an advantage because your products could benefit from reduced tariffs or no tariffs at all when exported into markets with trade agreements in place.  

Why COO matters in exports 

If you’re looking to take advantage of trade agreements, you must declare the COO correctly to receive preferential rules of origin. Many international agreements – Canada-United States-Mexico Agreement (CUSMA), Canada-European Union Comprehensive Economic and Trade Agreement (CETA), and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) – allow for preferential access to Canadian goods, but only if they meet specific rules of origin. 

Preferential access can include lower or no tariffs applied on goods, simpler operational set up outside of Canada, reduced border delays and/or easier access to sell in other countries.

If you misidentify your product’s COO, you can miss out on tariff exemptions or run into issues such as penalties or loss of market access. 

Customs and documentation 

COO also plays a crucial role in documentation required by customs. You may have to submit a Certificate of Origin (the legal documents that declare the origin of a product) to prove your products qualify for duty-free or reduced rate entry under a trade agreement. Customs authorities use these certificates to determine what tariffs, if any, apply to your goods and what your customer may have to pay.  

Mistakes, such as mislabeling or failing to provide supporting documentation, can lead to shipping delays, fines or even rejection of products at the border.  

Consumer demand 

At the same time, COO can also be a valuable marketing tool. Many consumers associate certain countries with preferred quality standards.  

According to Agriculture and Agri-Food Canada, market research shows that Canada is seen as “a model country” and foreigners associate Canada with safe, high-quality products.  

Because of Canada’s excellent reputation as a preferred source for well-made, reliable goods, there is a significant opportunity to showcase your products as “Made in Canada” or “Product of Canada.”  

To maximize this, ensure you know target market’s perceptions about Canadian goods. Different countries value Canadian products for a variety of reasons. Learn the consumer preferences in your markets and customize messaging and branding accordingly. 

Learn more about branding with “Made in Canada” and “Product of Canada.” 

Things to note 

Managing COO can be complex, especially if your supply chain involves multiple countries. Here are a few things to do: 

• Track all component or ingredient origins in supply chains. 

• Label products correctly and verify all applicable rules.  

• Keep proper documentation that supports your COO claims. 

The Government of Canada provides excellent resources on Canada’s trade agreements, tariffs, rules and regulations. 

What you should do 

Understanding COO doesn’t have to be hard if you take the right steps.  

• Know the rules of origin for every market you export to and remember they vary by country and trade agreement.  
• Keep good records of your supply chain, sourcing and manufacturing processes.  
• Work with a trade expert, like your Export Advisor, who can guide you through the requirements and help ensure you’re fully compliant.  

Exporting to the U.S.

Country of origin labelling is just one example of a requirement that can trip up exporters. Through Export Navigator’s CUSMA Compliance Advisory Services Initiative (CCASI), eligible B.C. businesses can access up to $5,000 in funding to get expert support on labelling, customs, and other compliance needs when entering the U.S. market.

Next steps 

Correctly identifying and managing COO can help you access new markets, reduce costs and build trust with international customers.  

Contact Export Navigator to talk to an Export Advisor about how Country of Origin affects your export plans and how to get it right from the start. 

Access up to $5,000 in funding for expert advice on labelling, customs, and other trade requirements. Learn more about CCASI.

Exporting is a great way for businesses in B.C. to grow with new customers. That said exchange rates can make selling internationally tricky. Exchange rates play a big role in international trade, impacting your pricing and profits. Since currency values can change, it can be difficult to know how to price your product in international markets. In this blog post, we’ll explain how exchange rates can affect your business and share tips on managing these risks as you grow.

How exchange rates affect your business

An exchange rate is the value of one country or region’s currency compared to another.  They can change because factors such as inflation, political conditions, interest rates and recession.

The price of your product or service can be affected as exchange rates change. When the Canadian dollar becomes stronger compared to another currency, your products might cost more for customers in that country.

For example, if you’re exporting clothing to the U.S., a stronger Canadian dollar means American customers need to spend more to buy your goods. Let’s say that in January, $1 CAD equals $0.85 USD. For products worth $100 CAD, your American customer will spend $85 USD. If the exchange rate changes later in the year so that $1 CAD is now equal to $0.90 USD, your American customer is now spending $90.00 USD for the same product. This is important, as relative price increases might reduce sales.

The opposite is also true. A weaker Canadian dollar can make your products less expensive for international buyers, which could increase demand. For example, if $1 CAD drops from $0.85 USD to $0.80 USD, American customers are now only spending $80 for the same item. This can attract more buyers.

Currency changes can affect your cash flow, too. For example, if you sell a product when $100 CAD is equal to $90 USD, yet you don’t get paid until three weeks later, when $100 CAD is only equal to $80 USD, you lose out on $10 USD per sale. This can make it harder to plan for expenses or investments.

How to protect your business

While you can’t control exchange rates, there are things you can do to reduce their impact. It’s important to understand these factors so you can develop a pricing strategy that works. A pricing strategy includes elements such as your market objectives, product costs, demand, competition and of course, exchange rates.

Below are a few tips to help you.

1. Fix your rates ahead of time. Forward contracts are designed to allow businesses to lock in the current exchange rate. This way, no matter what happens to the market, you’ll know exactly how much money you’ll receive. For example, if you sign a forward contract when $1 CAD is equal to $0.80 USD, your product will remain at this rate, even if the exchange rate changes. This lets you to predict costs and revenues better.
2. Spread out the risk. Selling in multiple markets can also help balance out risks. For example, if you do business in the U.S. and Europe, a stronger Euro can balance out any losses from a weaker U.S. dollar. This helps to ensure that your business has consistent income, despite exchange rate changes.
3. Price in Canadian dollars. Where possible, price your products in Canadian dollars. This moves the exchange rate risk to your buyer which gives you with more financial stability. This may not be easy in competitive markets where buyers want to do business in the local currency. If that’s the case, you can explore a flexible pricing model, designed to both protect your business and cater to your customers’ needs.

Resources you can use

There are plenty of resources to help guide your way. Export Development Canada provides tools and products to help you manage foreign exchange, like the Foreign Exchange Facility Guarantee. EDC’s services include solutions such as forward contracts and market insights to help you make good decisions. Many banks also offer business foreign exchange services to help you stay ahead of currency changes.

Exporting is a great way to grow your business, but you need to plan well. Your Export Advisor can connect you with the right resources at the right time so your business can thrive internationally.

Get help

Looking for one-on-one support to understand how exchange rates impact your business? Connect with an Export Advisor to learn more about how they can help you take your business global.

For B.C. businesses looking to expand their reach through export, the “Made in Canada” and “Product of Canada” labels are more than just a branding tool. They are well-known international marks that represents quality, trust and authenticity. 

Why certification matters

Global buyers, as well as those within Canada, actively seek Canadian-made products due to their reputation for high standards, sustainability and safety. To take advantage of this opportunity, you need to comply with labelling requirements to legally market your products as Canadian. 

Whether you’re exporting food, clothing or any number of products, proper certification ensures compliance with trade regulations. It also builds consumer confidence and strengthens your brand in global markets.  

Understanding labelling requirements

The Competition Bureau has specific guidelines for using “Made in Canada” and “Product of Canada” claims. While use of these claims is voluntary, you must follow guidelines to use them. 

The difference between the two comes from whether the product is processed in Canada, or its content originates in Canada. 

Made in Canada: At least 51 per cent of product costs (including materials, labour and overhead) must originate in Canada. As well, the last “substantial transformation” of the product must occur within the country. For foods, using “Made in Canada” also requires a qualifying statement “to indicate that the food product is made in Canada from imported ingredients or a combination of imported and domestic ingredients.” 

Product of Canada: Requires 98 per cent of the product’s materials and production be of Canadian origin. For foods, this means “that all the significant ingredients in a food product are Canadian in origin and that non-Canadian material is negligible.” With foods, using the word “Canadian” is considered the same as “Product of Canada” and the same guidelines apply. 

The Canadian Food Inspection Agency’s Industry Labelling Tool is an excellent resource for food labelling information, including origin claims. 

Each international market interprets these claims differently, so understanding international trade rules is crucial to ensuring your product is correctly positioned. 

How to certify your product

1. First, assess your product’s Canadian content. Determine the percentage of Canadian-sourced materials and components to choose the correct claim of “Made in Canada” or “Product of Canada.” 
2. Evaluate your manufacturing process to ensure it meets the “substantial transformation” rule.  
3. Confirm your compliance with both Canadian and international trade regulations. 

“Substantial transformation” means a significant change of form, appearance or nature where the product is new and/or different from its previous state. For food products, substantial transformation is “when a food undergoes processing which changes its nature and becomes a new product bearing a new name commonly understood by the consumer, (for example, salad, pot pie, sausage, pizza, beer), it is considered to have undergone substantial transformation.”

– Canada Food Inspection Agency

Position your Canadian product

Marketing your Canadian product will determine its success in export markets. There are many ways to increase this significant competitive advantage.  

Highlight your Canadian branding strategically. Many international buyers see Canadian products as safe, reliable and high quality. Capitalize on this with your packaging, advertising and online presence, while being careful with usage of official symbols—including the Canada Wordmark, the Canadian flag and the Maple Leaf.  

Know your target market’s perceptions. Different countries value Canadian products for different reasons. Research consumer preferences in your market and customize messaging and branding accordingly. 

Attend international trade shows to showcase your products with buyers and distributors who are interested in Canadian-made products. CanExport, funded through the Government of Canada, provides grants for travel and trade shows. funded through the Government of Canada, provides grants for travel and trade shows. 

Mitigate any risks

Misuse of “Made in Canada” and “Product of Canada” claims can lead to fines, legal issues and damage to your brand and company. Avoid these issues by ensuring you’re transparent in supply chain documentation. Buyers and regulators may request proof of origin and authenticity. Avoid misleading claims—this could result in product bans and penalties. Stay informed on trade regulations changes that may affect your eligibility for labelling. 

Labelling for export to the U.S.

Determining whether a product qualifies as “Made in Canada” or “Product of Canada” can be complex. Each label has specific rules about how much of the product’s content must come from Canada, and the documentation required to prove it. For businesses exporting to the U.S., understanding these rules is even more critical — and can be challenging to navigate. That’s where Export Navigator’s CUSMA Compliance Advisory Services Initiative (CCASI) comes in. Eligible B.C. exporters can access up to $5,000 in funding to get expert advice on labelling, customs, and other compliance requirements, making it easier to meet origin rules and export confidently.

Helpful resources

There are many helpful resources available to support you when navigating Canadian labelling requirements. 

• Competition Bureau – Guidelines on “Made in Canada” claims 

• Canadian Food Inspection Agency (CFIA) – Food product labelling 

• Trade Commissioner Service (TCS) – Export assistance and market entry  

• The Trade Accelerator Program (TAP) – Learning platform for exporters 

• Export Development Canada (EDC) – Financial and risk management solutions 

Connect with Export Navigator

Properly labelling and branding your product as Canadian can help build consumer trust and increase your marketability around the world.  

Need help on what to do next? Find an Advisor to learn more about “Made in Canada” labelling and how it can help grow your global reach. 

Eligible B.C. exporters: Claim up to $5,000 for expert compliance advice with CCASI. Learn more about the CCASI program.

When considering international export, choosing the right market is essential. The world is rich with opportunities, but diving into a new market without a plan can lead to more risk than reward. The road to exporting requires the careful consideration of many factors such as demand, competition, route to market, cultural context and geographic location. With the right approach, you can determine where your product or service will thrive.

Evaluate your business

Before you start, take a close look at your business’s export potential. Most entrepreneurs know their business inside and out. When it comes time to start exporting, however, it is important to reflect on where you are now, what you hope to achieve by exporting, and what makes your business unique. 

1. Define your goals. Understand why you want to enter a new market. Do you want to increase revenue? Diversify your customers or increase brand awareness in specific regions? Answering these questions will help you prioritize and make decisions about potential markets.
2. Analyze your offerings. What does your product or service offer the new market? Does it fill a unique need, or capture a new trend? Who are your possible competitors? What is your pricing strategy? Define your unique selling proposition for your prospective export market to understand how you can stand out among your competitors.  
3. Consider your prospective customers. Identifying your target audience is vital for choosing the right export destination. Who are they? How large is the market? Why would they want your product or service? Are you looking for a new customer demographic, or expanding into the same demographic in a new location?
4. Are you ready to export? Think about your capacity to handle an international expansion. Do you have the time and resources to dedicate to this change? When it comes to determining your export readiness, there are a range of considerations, such as funding, shipment logistics, language differences and more. 

Use the PESTEL method

Now that you’ve taken the opportunity to reflect on your business and goals, it’s time to assess target markets with the PESTEL method.  First developed by Harvard professor Francis Aguilar, the PESTEL method can help you think through the external impacts to your business. By looking at the political, economic, social, technological, environmental and legal (PESTEL) forces in your potential export destinations, you can better prepare for the opportunities and challenges in each. 

The Canadian Trade Commissioner Service (TCS) Step-by-Step Guide can guide your research into all of these areas. As well, TCS offers hundreds of market reports, export publications and guides through their MY TCS service.

1. Political. Evaluate the country’s political environment. Look at factors like government stability, trade barriers and international relations. Unstable governments or sudden policy changes may pose risks, while strong international relations can mean an easier market entry. Export Development Canada publishes the Country Risk Quarterly, which can help inform your research.
2. Economic. Review the economic landscape of the export destination, including exchange rates, inflation, income levels and growth rates. Consider the economic conditions over time – countries with robust growth can offer more long-term success. Resources like the Trade Commissioner Service’s Country and Sector Information can help you learn more. 
3. Social. Factors such as population demographics, language, cultural preferences and buying behaviour impact the success of your product or service. Understanding the culture of the market will help you create marketing strategies and branding that appeals to your target customers.
4. Technological. Technology capabilities and capacity vary greatly around the world. Examine the level of technology available in the market you’re interested in. This is especially important if you’re working in the tech space or need technology to support your product or reach your market.
5. Environmental. Consider environmental factors, including regulations and consumer opinions, as well as climate and natural resources. For example, does the region’s climate impact shipping at certain times of the year, or are consumers interested in sustainability? What environmental regulations may impact your exports, such as bans on invasive species?
6. Legal. Every country has unique legal considerations for foreign-owned enterprises. This can include intellectual property, labour regulations, consumer protection, taxation and tariffs. Understanding the regulatory environment is essential for handling compliance and protecting your business interests.

Make a plan

Once you have assessed your internal capacity and the country you want to enter, preparing a market entry strategy (MES) will help you plan how to deliver your product or service into your new international market. A well-planned MES can set your venture up for success and avoid common challenges.

Get help

Need help choosing a market? Connect with an Export Advisor to get tailored, one-on-one advice and learn more about which international markets might be right for you.

Raeanne Anderson has years of experience working in international exports. Whether chasing down freight ships, understanding customs policies or coordinating with multi-national companies, Raeanne has done it all. Now, she brings this expertise to her role as an Export Advisor, helping small business owners navigate the ups-and-downs of global trade. 

Export Navigator: Can you introduce yourself and what you do in your role as an Export Advisor? 

Raeanne: I’m Raeanne Anderson, one of the Export Advisors for the Okanagan. I’m based out of Kelowna, and while many of my clients are based in Kelowna too, I also work with businesses in Oliver, Osoyoos, and Penticton. 

Like other Export Advisors, my work changes day-by-day depending on the business I’m working with and their needs. I encourage businesses to broaden their horizons and diversify their portfolios – one of the ways of doing that is exploring other markets. I spend quite a lot of time helping clients solidify their business plans. Many entrepreneurs have a great idea or recipe that can form the basis for their business, but don’t have a plan and goals to put things into motion. 

We’re an import heavy country, so not many people realize what it takes to get our products off our shores. I help connect entrepreneurs to the resources and partners they need, such as Community Futures BC and WeBC so they can start to understand the commerce side of owning a business. There are many excellent resources that can help entrepreneurs along the way. 

Export Navigator: What kinds of businesses do you mainly work with?

Raeanne: Due to living and working in the Okanagan, many of the businesses I work with are focused on agri-foods. Some clients lean more towards consumer-packaged foods, depending on how they want to promote their company, but these businesses still often have strong ties to agri-food. 

I’ve noticed an uptick in business in the manufacturing space recently, and there are certainly businesses working in the tech realm – whether that’s clean tech, health tech, education tech, or something similar. 

Other businesses almost defy categorization. For example, there are a lot of creative businesses in this region that work in areas ranging from photography to handmade textiles, like hand-spun wool. 

Export Navigator: What is your professional background, and how did that prepare you to work as an Export Advisor?

Raeanne: I went to college in Alberta, where I got a Diploma in Agriculture Business, Rural Entrepreneurship and Small Business Management from Olds College and a Bachelor of Management degree from the University of Lethbridge. 

After completing my degree, I moved overseas to South America, where I lived and worked for about 13 years. My first job was as an export assistant for a dehydrated food company and within a couple of months, I was promoted to export manager.

This started me on my path working in exports, specifically with agrifood products. I learned how to deal with large multi-national organizations, and how to source and vet suppliers, growers, processers, packaging houses, and everything in between. 

By the time we moved back to Canada, I had been working in a role brokering food products internationally for over eight years. At that point, my role shifted slightly to have more of a focus on opening accounts in the Pacific Northwest and developing a supplier base in Mexico.

After a while, I needed to make some changes. I entered the organic certification space working as an organic certification reviewer, and then took another role as the export manager for a company exporting fresh fruit to Asia and Europe. I helped developed a line of B.C.-grown organic apples for large western Canadian retailers, and Costco took them on as their first B.C.-grown organic apples that they ever carried.

This direct export experience supported a very natural transition to my role as an Export Advisor. While my experience was in agri-food, the work of international contracts and logistics is the same no matter which sector you’re working in. 

Export Navigator: What do you look for in a business to determine if they are ready to grow beyond B.C.? 

Raeanne: All my work is very client driven. Many of my clients are not new to the business world, or even the exporting process. Some entrepreneurs come to Export Navigator because they have been successful domestically for five or ten years but are ready to explore international options. Sometimes these experienced exporters may have encountered a hiccup – lost a key staff member or faced issues with customs – and are seeking a solution. 

Other clients are coming straight from farmers’ markets and are starting to explore what it might look like to put their products into grocery stores. 

These businesses are in very different points in their exporting journey, but all are great candidates for working with Export Navigator. 

Export Navigator: How would you describe your advising style/approach to working with clients?

Raeanne: A lot of my work is making sure my clients feel heard. There are a range of unique challenges that small business owners face in B.C., including higher operational costs than their competitors in the U.S. These are real barriers, and it’s important to me that I recognize that in conversations with my clients. 

Many entrepreneurs try to do it all themselves. I encourage business owners to recognize what they bring to the table and find opportunities to bring in other skillsets where needed. It’s okay to ask for help!

I work with clients to make sure they have the most accurate and current information for their business or industry. Some business owners have been around for a while, but an Export Advisor can offer a new lens on a business problem or a new approach to their five-year plan. We explore a range of resources together – whether that’s additional funding, networking opportunities, or grants – to ensure the business has what it needs to scale. 

Export Navigator: Aside from being an Export Advisor, what else do you like to do in your free time? 

Raeanne: I like to get outside and enjoy where I live. I spend time hiking and biking, but also like to relax on the beach or enjoy a glass of Okanagan wine. 

When not outdoors, I love reading non-fiction or simply watching Netflix. 

Being in the Okanagan, we often host friends and family in our home. In this area, you’re pretty much obligated to host people, and that’s almost a hobby all to itself! 

Export Navigator: What’s your best advice for aspiring entrepreneurs? 

Raeanne: I first heard this advice from Shauna Harper at WeBC: “Ask for the money before you need it.” This has stuck with me, as it is very true. Many business owners are intimidated by the process of asking for capital. They’d prefer to pull up their bootstraps and avoid the debt, yet, at the same time, they want to grow. It’s a chicken and egg situation, but the last thing I want is for an entrepreneur to land their dream contract and then not have the funds or resourcing to put things into action. I try my best to guide business owners to the funds they need to support their goals. 

Learn more

Thinking of exporting? Find an Export Advisor in your region today and discover what opportunities are available to you.

Since 2015, the Canada-Korea Free Trade Agreement (CKFTA) has helped Canadian businesses access the South Korean market by streamlining export processes and reducing tariffs on a wide range of goods and services. 

As of January 1, 2024, 99% of Canadian exports benefit from duty-free access into Korea. By 2032, it is anticipated that 99.75% of tariffs will be eliminated on Canadian goods entering the Korean market. Free trade agreements (FTAs) are signed between two or more countries to simplify trade, minimize barriers and reduce costs associated with exporting internationally. While CKFTA was Canada’s first FTA with Asia, Canada participates in 15 different FTAs with countries around the world. 

Demand for ‘Brand Canada’

With CKFTA in place, Canadian exporters have preferential access to one of the most favourable markets in Asia.  Korean consumers view ‘Brand Canada’ very positively, associating Canadian exports with trust and cleanliness. Whether it’s outdoor wear, sports gear or fresh foods, Canadian products are in demand in the South Korean market.

For most Canadian exporters, CKFTA makes selling in Korea very similar to selling within Canada. Business owners won’t have to navigate complicated regulations or account for costly tariff rates. As well, Korea has been identified as a key market to help Canadian businesses grow in the wider Asia-Pacific region, making CKFTA a valuable stepping stone for businesses wanting to grow their customer base. 

To put it into perspective, a Canadian business exporting alcohol to South Korea in 2015 would have had to pay tariffs ranging from 19% – 30%. In 2024, that same Canadian exporter will not pay any tariffs at all. 

As another example, before CKFTA was signed, tariffs on Canadian processed foods averaged at 30% but peaked at 754%. Today, almost all tariffs associated with processed foods have been eliminated under CKFTA.  

Big Benefits for B.C. Businesses

CKFTA is particularly good news for businesses, as British Columbia, and South Korea are key trade partners, exchanging billions of dollars worth of goods and services each year. South Korea is B.C.’s fourth largest trade partner for exported goods, with over $2.1 billion in annual goods exported in 2020, especially in many of B.C.’s key sectors, like fish and seafood, and agri-foods like ice wine and berries. 

CKFTA offers major improvements for service providers too. In 2021, B.C. exported $450 million in service exports to South Korea, including professional services like IT clean energy and transportation and tourism. Usually, jobs in these areas are highly skilled and paid well, creating excellent business opportunities for B.C. service providers. 

CKFTA also makes it easier for Canadians to travel to Korea or relocate for business. CKFTA streamlines access to South Korea with temporary-entry provisions for service providers and their families so they can focus on business growth and development. 

Temporary-entry provisions — policies included in CKFTA help professionals travel or relocate internationally — streamline access to South Korea for service providers and their spouses, so they can focus on other areas of their business. As well, Canadian service providers no longer need to complete economic needs tests, which previously limited international businesses from participating in the Korean market if a domestic business was able to do the same job. 

How to Know if CKFTA is Right for your Business

While CKFTA has made trade simpler and less costly, there are still a few things to consider when determining whether South Korea is the right target market for your business: 

• Understanding Local Tastes: All markets have different interests, tastes and trends. It’s important to analyze whether your product or service aligns with the wants and needs of the Korean market. It can be helpful to engage a local partner to help answer regional or cultural questions. 
• Knowledge of the Korean Domestic Market: South Korea has a thriving domestic industry. While, under CKFTA, Canadian businesses are treated with practically the same privileges as domestic businesses, it’s important to assess whether your business offers something unique, and where it fits into the broader Korean business landscape. 
• Managing Logistics: Though CKFTA simplifies many elements of the exporting process, it’s still important to assess whether your business is prepared to work through the logistics of trade in Asia. This might include transportation and storage of goods, marketing, or creating a business network overseas. 

When planning your export to Korea, you can use tools like the Canada Tariff Finder to confirm which, if any, tariffs apply to your product or services. 

Begin your South Korea Export Journey

Ready to begin exporting to South Korea? Need guidance to understand exactly how CKFTA can make big impacts for your business? We’re here to help. 

Connect with an Export Advisor today to learn more about the resources available to help you grow your business in South Korea.