This quiz will test you on the key elements of a primary market research plan. You will have unlimited attempts and no time limit, but a total scoring of 80% will be required before you can proceed to the next topic.
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1. Question
Please identify the key elements of a primary market research plan by matching the following statements. Drag and drop items in the Sort Elements box into each correct statement below. Once you’re complete, click on the button “Finish Quiz”.
Sort elements
- Answers
- Goal
- Objective
- Question
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Statement 1 Customers want to consume the product at a particular time of day
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Statement 2 To find preferences for my product
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Statement 3 How have customers experienced my product or service?
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Statement 4: On average, what part of the day would you consume this product most often?
a. morning
b. afternoon
c. evening
d. nighttime
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