The Steps To Exporting

To make the exporting process as simple as possible, we’ve broken down the steps into four stages. This is called the export pathway.

What are the steps of the export pathway?

The export pathway consists of four stages: awareness, planning, market entry, and market development & growth

Throughout your export journey, your personal Export Advisor will connect you with resources, industry connections, and support services along the way. This includes service providers, government trade officers, and more, to ensure your business is set up for success in your new market.

Working with an Export Advisor will allow your business to progress through the pathway and build a strong foundation in export planning.

The export pathway:


Stage 1


Awareness of exporting as a growth strategy

Assessment - Are you ready to export?

Build your international network

Business plan or business expansion plan


Stage 2


Export market identification

Market entry knowledge

Opportunity validation

Develop export plan

Operational planning

Financial planning

Distribution & Supply

Build your export focused network

Ask for financing (external & internal)


Stage 3

Market Entry

Implement & validate export plan

Initial market visit

B2B/B2G meetings

Product readiness


Contracts (sales & legal)


Stage 4

Market Development & Growth

Export market identification

Sustained market presence

Enter new markets

Troubleshooting assistance

*Company due diligence is necessary throughout the continuum