Planning and thoughtful design are critical for your research to be valid and your conclusions to be reliable. The first step is to define the problem you are trying to elucidate with research. This definition will underpin and frame your entire market research project. Understanding the research problem is key to achieving a valid solution to the customer pain point you are trying to address.
In the following video, Mark will go over each step of the market research process, from defining the problem to analyzing and evaluating results. He will also explain the differences between validity and reliability.
— VOppt by Mark, use Market Research Process slide from seminar deck; repurpose? —