Trends in your market or industry [identification exercise] Knowing trends in your market or industry will help you determine where it’s going and how your business can take advantage. Check business and industry/trade magazines for recent articles. Another great resource is to visit trendhunter.com and trendwatching.com to identify the key trends of your market

Analyse growth potential. Generally, you are more likely to succeed as part of a growing market. Is your industry or market growing or declining? Are trends or new fads peaking or declining? Visit Google Trends to see whether search queries volume for the key words in your market has been steadily increasing over time in your geographical area