Now that we’ve gone over what primary market research is, why conduct a primary research and why is it important?
Primary research fills the gaps in secondary research. If there are gaps in information that result from your secondary efforts, primary research can help gather information that no one has gathered before. If you are starting a business that doesn’t exist, then finding secondary information may be impossible. These gaps can help determine your primary market research goals so that the type of information can be more detailed for your particular needs. For example, finding information about your local market, target market, and marketing efforts. Primary information also helps you innovate by customizing changes or ideas that will keep you ahead of other competitors. It’s also useful for customer research through client feedback mechanisms to maintain good relationships with your clients.
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