Meet Jason Seed: Export Advisor for Victoria
Every business owner’s success story is shared by those who have supported them along the way. For Jason Seed, export advisor for Victoria, one of his favourite...
5 Ways Free Trade Agreements Make Exporting Easier
Free trade agreements are the unsung heroes of exporting. By definition, free trade agreements (or FTAs) are treaties between two or more nations that form free trade...
Why You Should Attend Trade Shows
Trade shows can open new doors when it comes to growing your business. Whether your goal is to research potential new markets or to size up your...
3 Hiring Grants To Help You Meet Your Export Goals
When exporting is done right, it’s an investment that can grow your business and pay dividends for years to come. While scaling up your production & fulfillment...
Why Languages & Labels Matter When Exporting
Did you know there are 7,151 languages in the world today? With so many different ways to communicate, it’s especially important to tailor your marketing and packaging...
Primary Research for Exporters
Knowing your customers on a deeper level allows you to make better informed business decisions. You’ll be able to tailor your marketing, product development, or services in...
Secondary Research for Exporters
Your target market can make or break your exporting success. Market research can ensure you choose the right target market for your business. In our blog, “How...
Export Planning 101: Tailoring Your Website and Social Media to a New Market
An export plan wouldn’t be complete without a marketing strategy tailored to your new market. It should take into account the target market’s key economic, social and...
Export Planning 101: Paid Ads and SEO for Exporters
An export marketing plan has many different components to it, from social media to website design. Utilizing SEO (search engine optimization) and paid ads are two ways...
Meet Shannan: Export Advisor for Indigenous-owned Businesses
Indigenous History Month is an opportunity to recognize the “rich history, heritage, resilience and diversity of First Nations, Inuit and Métis Peoples across Canada.” This includes recognizing...
Export Planning 101: Finding Buyers & Handling Logistics
In this second part of our “Export Planning 101” series, we’ll outline the next sections that your export plan should include: finding buyers and partners to help...
Export Planning 101: Finances
One of the secrets to export success is simple – planning! Having a solid plan helps you predict trouble spots and address them early on. Being poorly...