Doing Business in California: BC’s Neighbouring Opportunity

When Canadian businesses think about exporting to the United States, it’s easy to see the country as one giant market. In reality, the U.S. is made up of 50 distinct state economies, each with its own industries, regulations, consumer preferences and business cultures.

For many B.C. businesses, California is an excellent place to start. As the world’s fourth largest economy if it were its own country, California offers an enormous customer base of 39 million people, a strong appetite for innovation and close geographic proximity to British Columbia. Combined with long-standing trade ties between Canada and California, it’s a market worth serious consideration.

Here’s why California continues to be one of the top export destinations for B.C. businesses and how to prepare for success.

Why California?

California imports a wide range of Canadian products, demonstrating opportunities across multiple industries.

Some of the state’s top imports from Canada include:

  • Automobiles and automotive parts
  • Crude petroleum and energy products
  • Meat and agricultural products
  • Plastics and manufactured goods
  • Wood and forest products
  • Pasta, baked goods and cereal products
  • Animal feed
  • Furniture
  • Jewellery and precious metals

While these represent some of the largest export categories, opportunities extend well beyond traditional industries. California’s economy also creates demand for technology, professional services, clean technology, life sciences, advanced manufacturing, digital products and innovative consumer goods.

Find the right market in California

One of the biggest misconceptions about exporting to the United States is assuming that it is a single market. In California alone, there are multiple regional economies.

For example:

  • Los Angeles is a global centre for entertainment, consumer products, manufacturing and international trade.
  • San Francisco Bay Area is known for technology, venture capital, software and innovation.
  • San Diego has strengths in life sciences, defence, health care and advanced manufacturing.
  • California’s Central Valley is one of the world’s largest agricultural regions.

Just as you would research different countries before exporting internationally, it’s worth understanding which region of California best matches your product or service.

The Trade Commissioner Service provides in-depth information about exporting to the U.S., including guides, reports and market snapshots. The TCS has offices in Los Angeles, Palo Alto and San Francisco to assist businesses looking at California as a destination for goods and services.

Export Development Canada also offers valuable resources for companies looking at the U.S. market, including export forecasts, risk assessments and trade insights.

Understand California’s business environment

Although Canada and the U.S. share many similarities, doing business in California still requires preparation.

Consider:

  • Local regulations and licensing requirements
  • Product standards and certifications
  • Sales tax obligations
  • Distribution models
  • Consumer preferences
  • Competitive pricing

For food, beverage, health products or consumer goods, labelling and regulations may differ from Canadian standards. For technology and service companies, understanding privacy requirements, contracts and procurement processes can be equally important.

Build relationships before you sell

California is a highly competitive market. Businesses that succeed often spend time building relationships before expecting immediate sales.

Consider attending trade shows and industry events, meeting with potential distributors or strategic partners, participating in trade missions, and connecting with local industry associations. You can also leverage the Trade Commissioner Service, Export Development Canada and Export Navigator to access market intelligence, make valuable introductions, and manage the complexities of entering the California market.

Take advantage of export assistance

The good news is that you don’t have to explore California’s opportunities alone.

Export Navigator works with B.C. businesses to assess export readiness, identify the right U.S. markets and understand regulatory requirements. Advisors can help develop market entry strategies, connect with funding programs and access trade and logistics partners.

Is California right for your business?

California won’t be right for every company, but for many B.C. businesses it’s an excellent place to begin building a U.S. customer base. Its size, proximity, diverse economy and strong trade relationship with Canada create opportunities across sectors. Building a strong foundation in a single market can make future expansion in the U.S. much easier.

Learn more

If you’re thinking about expanding to the U.S., an Export Advisor can help you determine if California is the right place to start.

Connect with an Export Advisor today and start building your strategy today.

Harvesting opportunity: Exporting agri-food products from B.C.

Harvesting opportunity: Exporting agri-food products from B.C. 

For many B.C. agri-food businesses, growth doesn’t necessarily mean planting more acres, adding more livestock or increasing production. Sometimes, growth means finding new customers in new markets. 

Whether you’re producing specialty foods, value-added products, beverages or agricultural commodities, exporting can help diversify revenue, reduce reliance on a single market and create new opportunities for long-term growth. At a time when rising costs, market uncertainty and shifting consumer demand are putting pressure on businesses, expanding outside B.C. can be an important strategy for building long-term resilience. 

The opportunity is significant. Global demand for high-quality food products continues to increase, particularly for products that emphasize quality, traceability, sustainability and food safety — areas where Canadian and B.C. producers are well-positioned to compete. 

But exporting agri-foods is different from exporting many other products. Success requires planning, regulatory compliance and a clear understanding of your target market. 

Why B.C. agri-food businesses are looking outside Canada 

For many agri-food businesses, growth eventually means looking outside local and provincial markets. 

Exporting helps businesses: 

  • Access larger customer bases 
  • Diversify revenue streams 
  • Reduce reliance on a single market 
  • Increase production volumes 
  • Support investment in equipment, innovation and product development 

Trade agreements such as Canada-United States-Mexico Agreement (CUSMA), Canada-European Union Comprehensive Economic and Trade Agreement (CETA) and Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) have also created opportunities for Canadian exporters by reducing barriers and improving market access in many countries.  

For businesses producing specialty foods, premium ingredients, beverages and value-added agricultural products, international markets can often provide access to consumers who are willing to pay more for high-quality Canadian products. 

Before you export: Are you market-ready? 

One of the most common misconceptions about exporting is that success starts with finding a buyer. Successful exporters typically start by preparing their business first. 

It begins with research and planning before pursuing new markets. That includes understanding where your product fits, developing a sales and marketing strategy, and assessing whether your business has the capacity to meet increased demand. 

Ask yourself: 

  • Can you consistently meet larger orders? 
  • Do you understand your production costs and margins? 
  • Is your packaging suitable for export markets? 
  • Do you have the staffing and operational capacity to grow? 

Exporting can create significant opportunities, but only if your business is prepared to deliver consistently and profitably. 

Understanding food export regulations 

Agri-food exports are subject to some of the most complex regulations of any industry.  

Requirements vary depending on both the product and the destination market, but exporters may need to address: 

  • Food safety requirements 
  • Export licences and permits 
  • Packaging requirements 
  • Product certifications 
  • Traceability systems 
  • Export certificates and supporting documents 

According to the Canadian Food Inspection Agency (CFIA), agri-food exporters need compliant products, food safety controls, traceability procedures and appropriate documentation before exporting. Depending on the product and destination country, additional certification requirements may also apply. 

For many businesses, navigating these requirements is one of the biggest barriers to entering new markets. 

Research your market before you sell 

Not every market is right for every product.  

Consumer preferences, regulations, distribution channels and competition can vary significantly from one country to another. 

Before investing in a new market, consider: 

  • Who is your target customer? 
  • What competing products already exist? 
  • What price point will the market support? 
  • Are there cultural or dietary considerations? 
  • What import requirements apply? 

Market research can help agri-food businesses identify opportunities while avoiding costly mistakes. 

In some cases, a neighbouring province or the U.S. may be the logical first export market. In others, demand may be stronger in Europe or Asia for products that emphasize sustainability, premium quality or Canadian origin. 

Funding and support for export growth 

The good news is that B.C. businesses don’t have to manage exporting alone. 

Programs such as the B.C. Agriculture and Food Export Program provide cost-shared funding to help eligible B.C. agriculture, food, beverage and seafood businesses undertake market development activities outside the province.  

The program is designed to help businesses increase sales, reduce market risk and diversify export markets. Its funding may support activities like market research, trade shows and buyer missions, export readiness activities, marketing and promotion, and business development initiatives. 

Combined with guidance from industry experts and advisors, these programs can help reduce the cost and risk associated with entering new markets. 

How Export Navigator can help 

Exporting agri-food products involves more than just simply finding customers. Businesses need to understand regulations, identify the right markets, build export plans and connect with trusted partners. 

Export Navigator’s Export Advisors provide free, one-on-one support to help B.C. businesses manage the process. 

Whether you’re exploring your first export market or expanding into additional countries, an Export Advisor can help you: 

  • Assess export readiness 
  • Identify target markets 
  • Understand regulatory requirements 
  • Connect with funding and support programs 
  • Build an export strategy 
  • Avoid common pitfalls 

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New to exporting? Start here.
Exporting agri-food products comes with unique considerations, from food safety requirements and labelling rules to transportation, documentation and market selection. Export Navigator’s free Preparing to Export Agri-foods e-course introduces the export process and helps businesses understand the key steps involved in entering new markets.

The course covers market selection, regulations, transportation options, and available support programs.

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Global demand for safe, high-quality Canadian agri-foods continues to create opportunities for B.C. agri-food businesses. With the right preparation, research and understanding of regulations, exporting can become a powerful driver of long-term growth. 

Ready to explore new markets? Connect with an Export Advisor to learn how to grow your business beyond B.C. 

Meet Lee Murphy, Export Advisor for the Lower Mainland

Meet Lee Murphy, Export Advisor for the Lower Mainland

With more than 20 years of experience building and mentoring businesses in B.C.’s food and beverage sector, Lee Murphy brings deep entrepreneurial expertise to her role as an Export Advisor. Based in the Lower Mainland, she works with businesses across industries to help them prepare for growth beyond B.C. and navigate the realities of exporting with confidence.

What kinds of businesses do you mainly work with?

I work with businesses at all stages, from emerging startups to scaling companies in both product and service sector. Many are founder-led, that have built strong local traction and are looking at opportunities outside their home market.

I love working with founders who are curious, coachable, and ready to do the work. Whether it’s a specialty food producer, a tech company, or a small manufacturer, the fundamentals of export readiness are often similar. The questions are the same: Is your product market-ready? Do you understand your margins at scale? Have you done your homework on the market you’re entering?

That’s where I believe I’m the most effective, regardless of what the product or service is.

What is your professional background, and how did that prepare you to work as an Export Advisor?

I’ve been an entrepreneur for over 25 years. Along the way, I have founded several businesses, including an agri-food brand, The Preservatory, Vista D’oro farm and winery, and Plenty & Grace, a food hub and innovation centre. Before that, I also worked in the corporate world, and I think that blend of experience gives me a well-rounded perspective.

With The Preservatory, I didn’t just build a brand I loved. I took it to international markets and learned firsthand how much you don’t know until you’re doing it. Customs paperwork, labelling compliance, cultural nuances in new markets — none of that is theoretical for me.

What do you look for in a business to determine if they are ready to grow beyond B.C.?

First, I want to know whether the foundation is solid. Do they have consistent product quality, clear pricing, and a brand story that can travel? A lot of businesses are ready to grow before they’re ready to export, and those aren’t the same thing.

Second, I look at operational capacity. Can they fulfill larger or more complex orders without it overwhelming the business?

And third, and maybe most importantly, I look at the founder. Export is a long game. It takes resources, resilience, and a willingness to learn.

What are some early steps a business can take to become ‘export-ready’?

Start with your homework.

Before you think about entering a new market, really understand your own business. Know your margins, your minimum order quantities and your production capacity. You need to know your numbers cold because everything becomes more complex once logistics, duties and foreign currency enter the picture.

From there, I encourage businesses to get curious about their target market early. Who is the customer? What does the market already have access to? What gap does your product or service fill?

It’s also important to get familiar with the regulatory landscape sooner rather than later because those timelines can surprise people. Programs like Export Navigator exist for a reason, and connecting with an Advisor early can save businesses significant time, money and stress.

Why should a business work with an Export Advisor?

Because the learning curve is real, and you don’t have to climb it alone.

I made plenty of expensive mistakes when I was growing The Preservatory internationally. Mistakes that, looking back, I could have probably avoided with the right guidance.

An Export Advisor isn’t there to tell you what to do. We’re there to help you ask the right questions, connect you to resources you might not even know exist, and give you an honest read on where you are versus where you need to be.

We’ve seen a lot of businesses go through this process. We know what good preparation looks like, and that perspective is genuinely valuable.

How would you describe your advising style/approach to working with clients?

I like conversations that lead to actionable next steps, and I try to meet businesses where they are at. Some founders need help building long-term strategy, while others need operational guidance or help prioritizing what matters most right now.

I ask a lot of questions because good advising starts with understanding the reality of the business, not just the vision for it.

My instinct when I sit down with a client is to really listen first: understand what someone is trying to build, what’s keeping them up at night, and what they’ve already tried. From there, my job is to connect them with the right people, programs, and information.

What’s your best advice for aspiring entrepreneurs?

Don’t confuse passion with a business plan.

While passion is essential — you absolutely need it to get through the hard days — but passion alone won’t tell you if your margins work, if there’s a real market for your product, or whether you can scale sustainably.

I’ve seen incredibly talented, dedicated people struggle because they skipped the strategic foundation. Validate your idea, know your numbers, and build a plan. Then let your passion fuel the execution.

The entrepreneurs I’ve seen succeed are the ones who are deeply invested in what they’re building and disciplined enough to treat it like a business.

Aside from being an Export Advisor, what else do you like to do in your free time?

I’m never far from food. I do a lot of recipe development and food writing, which has been part of my life for years.

At home I’m happiest in the garden or in the kitchen. Growing things and figuring out what to do with them go hand in hand for me.

I also love to travel, spend time outdoors, and explore the coast and mountains here in B.C.

A lot of my interests still connect back to storytelling, food, and culture in some way. I’m endlessly curious about why certain brands, places, and experiences resonate with people, and I think that curiosity makes me a better Advisor.

Reach out

Export Navigator offers free, one-on-one support to help B.C. businesses explore new markets and grow with confidence. Get it touch today to learn more.

Export Strategies for Tech Startups

Your next customer might not be in Canada 

For tech startups in British Columbia, growth often means looking beyond Canada. Whether you’re building Software as a Service (SaaS), developing a platform or offering specialized digital services, your market is rarely limited by geography. 

The opportunity is expanding. According to Export Development Canada, digital services now make up a growing share of global trade, with demand increasing for everything from software development and cloud services to fintech, cybersecurity and AI solutions. 

For startups, that can be exciting but also overwhelming. Exporting a tech product isn’t as simple as flipping a switch and going global. Entering new markets requires strategy, especially when it comes to pricing, compliance, customer acquisition and scaling sustainably. 

The good news? With the right strategy, B.C. tech companies can expand internationally in a way that supports sustainable growth instead of creating unnecessary risk. 

How exporting supports long-term growth 

For many startups, exporting isn’t just about landing customers in another country – it’s about building a stronger business overall. 

  • It helps you scale beyond Canada’s relatively small market. B.C. is a great place to build a business, but many tech startups hit growth ceilings quickly if they rely on domestic demand. International markets offer access to significantly larger customer bases. 
  • It creates more diversified revenue streams. Relying on one market can be risky, especially in uncertain economic conditions. Expanding into multiple markets can help protect your business from regional slowdowns, policy changes or customer concentration risks. 
  • It makes your business more attractive to investors and partners. International traction can signal scalability and market demand, which can strengthen conversations with investors, strategic partners and future buyers. 
  • It helps validate your product in competitive markets. International expansion can help startups refine messaging, improve products and better understand customer needs. 
  • It builds resilience for long growth. The strongest startups grow strategically. Exporting can create multiple paths to revenue and reduce dependence on any single market. 

The smartest tech startups are intentional about where they expand first. 

Start with the right market 

One of the most common mistakes tech startups make is trying to go everywhere at once. Instead, focus on one or two priority markets where your product is the strongest fit. 

Ask: 

  • Where is the problem you’re solving the most urgent? 
  • Are there similar regulatory environments? 
  • Do you have any early traction, connections or partnerships in that market? 
  • Which market offers the clearest path to entry, with fewer language, customer support and sales barriers? 

Successful international expansion often starts with targeted market selection and a clear understanding of customer needs. 

Build a market strategy 

Your export strategy should match your company’s size, resources and growth stage. 

Common approaches include: 

  • Direct-to-customer (online sales) – ideal for SaaS and digital platforms with self-serve onboarding. 
  • Partnerships and channel sales – working with local resellers, distributors or integration partners to reach customers. 
  • Pilot projects or early adopters – Testing your product with a small number of customers before scaling. 
  • Targeted sales expansion – hiring or contracting local sales support once demand is proven. 

Understanding compliance and regulatory requirements 

Tech companies often assume regulations are minimal, but that is not always the case. Depending on your product, you may need to consider: 

  • Data residency requirements 
  • Industry-specific regulations (health, fintech, education) 
  • Terms of service and legal compliance 

Regulatory missteps are one of the most common barriers to successful international expansion, especially for digital businesses handling user data across borders. 

Price for your market 

Pricing internationally can be tricky. You must consider local purchasing power, competitor pricing, currency fluctuations and taxes. Many tech companies adopt market-based pricing strategies to remain competitive while protecting margins. 

Localize more than you think 

Even digital products need localization. This doesn’t mean just translating your platform. It also includes adapting: 

  • Pricing models 
  • Payment methods and currencies 
  • Customer support 
  • Sales messaging and positioning 
  • Data hosting and privacy considerations 

What resonates with Canadian customers may not land the same way elsewhere. Taking time to adapt your offering and how you present your product can significantly improve adoption. 

Build relationships 

Strong local partnerships can significantly reduce market entry risk and accelerate growth. Technology accelerators are an excellent resource for connecting with customers, investors and partners. Canadian Technology Accelerators are available in 12 global tech hubs and are free to join. Managed through the Trade Commissioner Service, the program supports companies working in cleantech, digital industries, information and communications technologies (ICT), life sciences and digital health.  

How Export Navigator can help 

Export Navigator supports B.C. tech startups as they explore and enter new markets.  

Export Advisors can help you: 

  • Identify and prioritize target markets 
  • Understand regulatory and compliance requirements 
  • Refine your market entry strategy 
  • Connect with funding sources, partners and programs 
  • Avoid common pitfalls that slow expansion 

Whether you’re just starting to think about exporting your tech or already testing international markets, Export Navigator can help you move forward. 

 

Meet Monique Zizzy, Export Advisor for the Lower Mainland

Based in North Vancouver, Monique Zizzy supports businesses in the Sea to Sky corridor and the Lower Mainland as an Export Advisor. With a background spanning marketing, entrepreneurship and community work, plus firsthand experience as an exporter, she brings both practical insight and empathy to the role.

What kinds of businesses do you mainly work with?

I work with early-stage startups still figuring out their model to medium-sized companies that are well established domestically and ready to take the next step, and those already exporting but looking to pivot or expand into new markets.

My territory is wonderfully diverse, which makes this role so unique. I see technology companies, consumer packaged goods brands, professional services firms, manufacturers, and everything in-between.

I also have a natural connection to food and beverage clients, thanks to my experience as a co-founder. I launched and ran a beverage company for six years and understand what it feels like to build something from the ground up.

That experience doesn’t limit me to one sector, however. Running a business is running a business, and the fundamentals translate across industries. Having lived it myself means my clients know I’m not just speaking theoretically.

What is your professional background, and how did that prepare you to work as an Export Advisor?

My career has been anything but linear, and I think that’s exactly what makes me effective in this role.

I started with a BA from the University of Victoria, and then worked at a cancer foundation, which gave me insight into the nonprofit sector. From there, I moved to telecommunications in a fast-paced marketing environment with high expectations around branding and execution, and then onto event production and media.

I also trained to become a certified holistic nutritionist and started a beverage company with my best friend when we both had young children. We worked around the clock to build something creative and meaningful, but it was also genuinely hard. We grew the business nationally and exported to the U.S. I came out of that experience with a deep, real understanding of what entrepreneurship looks like.

Burnout is real, and it’s not talked about enough. Part of my role now is helping clients recognize when they’re heading that direction, and supporting them in building something sustainable, not just successful.

What do you look for in a business to determine if they are ready to grow beyond B.C.?

Export readiness isn’t just about having a great product, though that’s important. I look at the whole picture.

Does the business have a clear value proposition that would translate in another market? Do they have the operational capacity to meet increased demand? Is the leadership team genuinely ready for the complexity that comes with exporting — the logistics, the compliance and the cultural differences?

I also look at financial readiness. Exporting takes investment before it pays off, so businesses need the runway to do it properly. And mindset matters. The businesses that succeed internationally tend to be curious. They’re genuinely interested in understanding a new market and customer, not just trying to offload product.

What are some early steps a business can take to become ‘export-ready’?

Start by really understanding your business at home. Know your numbers, know your customer and know what makes you different. If you can’t clearly articulate your value proposition in B.C., it’s going to be even harder in a new market.

From there, do your research. Don’t assume what works here will work elsewhere. Look at your target market carefully. What are the regulations, the competition and the customer expectations?

And connect with the resources that are available. Export Navigator is free and provides access to programs, education, events and the right people to help make things happen. Getting an advisor involved early can help you avoid costly mistakes and move faster.

Why should a business work with an Export Advisor?

Because you don’t know what you don’t know. In international business, that can be expensive.

Beyond expertise, an Export Advisor brings something harder to quantify, and that is real understanding. I’ve been an entrepreneur. I know what it’s like to feel overwhelmed, uncertain and still needing to make decisions.

Sometimes what a founder needs most isn’t more information. They need someone to listen, ask the right questions and help them move forward with confidence.

Another huge advantage is the network. Export Navigator has a team of advisors with diverse experience. We collaborate, share knowledge and support each other’s clients. That kind of connected support is rare and incredibly valuable.

How would you describe your advising style/approach to working with clients?

I would describe myself as an empathetic connector, and above all, a listener.

I meet with clients where they are. Some need encouragement early on, while others come in with a clear plan and need help navigating the system. I tailor my approach to each person and situation. I stay up to date with programs, policies and market changes so I can provide relevant, practical guidance. And I am always honest, even when that means asking tough questions or challenging assumptions.

My goal is to help clients cut through the noise and leave with clarity.

What’s your best advice for aspiring entrepreneurs?

Find your community early. Entrepreneurship can be lonely, and having people you can turn to, such as a mentors, a peer group, or even just one trusted advisor, makes a huge difference. And know your customer. You can build something beautiful but if it doesn’t solve a real problem for a real person, it will struggle.

Reach out

Export Navigator offers free, one-on-one support to help B.C. businesses explore new markets and grow with confidence. Get it touch today to learn more.

Interprovincial Trade: What B.C. Businesses Need to Know

When B.C. businesses think about growth, they often look internationally. But the biggest and most immediate opportunities may be closer to home. Over $500 billion in goods and services are traded across Canada every year, making up almost 20 per cent of Canada’s GDP. For manufacturers, consumer brands and industrial suppliers, this can mean reaching new customers in markets like Alberta, Ontario and Quebec often without changing your product, just how you navigate the rules.

Interprovincial trade is becoming easier, faster and more predictable thanks to new regulatory alignment efforts under the Canadian Free Trade Agreement. A key development is the introduction of the Canadian Mutual Recognition Agreement on the Sale of Goods which is designed to further reduce barriers for businesses operating across Canada.

Here’s what B.C. businesses need to know and how Export Navigator can help.

What is interprovincial trade?

Interprovincial trade simply means selling goods or services across provincial or territorial boundaries within Canada. While Canada is one country, businesses have historically faced different regulations, certifications and licensing requirements in each province.

For small and medium-sized businesses, these differences create real barriers to growth. Businesses may need to adjust packaging, meet multiple regulatory requirements or complete duplicate certifications to sell the same product in another province.

Reducing these barriers helps businesses:

  • Expand into new markets across Canada
  • Lower compliance and operational costs
  • Increase efficiency and competitiveness
  • Scale production and distribution more easily

For many B.C. businesses, especially those not yet exporting internationally, interprovincial expansion can be a practical first step toward broader market growth.

What is the CMRA?

The is part of Canada’s broader effort to reduce internal trade barriers under the Canadian Free Trade Agreement.

It applies to the sale of many goods, including appliances, industrial machinery, vehicles, electronics, furniture, clothing and household goods. CMRA does not cover food, live animals, alcoholic beverages, cannabis, tobacco or plants.

In simple terms, CMRA supports a “sell anywhere in Canada” approach. If your product can be lawfully sold in B.C., other provinces generally can’t require you to redo testing, certification or approvals to sell the same product there, unless that jurisdiction has listed an extra rule in the CMRA annex.

In the past, a B.C. company selling a regulated consumer good (like an appliance or household product) often needed new paperwork to enter another province. Under CMRA, it can usually rely on existing B.C. compliance, checking only for province‑specific exceptions in the annexes.

The goal is to make it easier for businesses to expand throughout the country while maintaining public safety, environmental protections and consumer standards. CMRA represents a major step toward simplifying regulatory processes for Canadian businesses.

What CMRA means for B.C. businesses

For B.C. companies, CMRA reduces the administrative and regulatory burden of entering new provincial markets.

For example, businesses that currently need to adjust product standards, testing or certifications for each individual province can now rely on approvals from their home jurisdiction.

That can translate into faster market entry, low compliance costs, reduced duplication of processes and increased access to customers across the country.

Preparing your business for interprovincial expansion

If you’re considering selling your products or services in another province, start by:

  • Confirming your product is covered under CMRA. CMRA applies to a wide range of goods, but does not cover food, live animals, alcoholic beverages, cannabis, tobacco or plants.
  • Checking the CMRA annexes for your target province or territory. The annexes are where governments list any specific additional rules they’re keeping.
  • Documenting that your product is “lawfully sold” in B.C. Keep good records (e.g. product specs, compliance documentation, testing/certifications, etc.).
  • Confirming what CMRA doesn’t change. CMRA focuses on rules governing the sale of goods. It doesn’t remove requirements on how a good is sold, who can sell it or broader licensing rules.
  • Planning for selling in a new market. Learn about distribution and logistics, confirm labelling expectations and map your route to market.

While CMRA aims to make interprovincial trade easier, businesses should still be prepared for some variation between provinces. Certain regulations, such as health, safety, environmental standards and professional licensing, may require additional approvals depending on the industry and jurisdiction. Businesses may also need to address variations in labelling or language requirements, distribution and logistics, market demand, pricing expectations and provincial procurement processes.

How Export Navigator can help

Interprovincial trade is gaining renewed attention as Canada works to remove internal barriers and improve market access for businesses. It can offer a practical pathway to growth and a stepping stone toward international exporting.

Export Navigator supports B.C. businesses looking to grow beyond their local market, including expansion across Canada. Our Export Advisors can help you identify potential Canadian markets, understand regulatory requirements in other provinces, connect with service providers and programs, and develop market entry and growth strategies.

This support can help businesses reduce risk and make informed decisions as interprovincial trade rules evolve and as CMRA continues to roll out.

If you’re interested in expanding beyond B.C., reach out to an Export Advisor who can help you understand the opportunities and the requirements.

How Trade Missions Can Help Your Business Go Global

If you’re exporting or thinking about it, you’ve likely wondered how to break into new international markets without the guesswork. One great way to hit the ground running is to join a trade mission. 

What is a trade mission 

Trade missions give export-ready businesses a guided and supported entry point into new markets. A trade mission is a visit by businesses and government officials to a targeted country or region to promote trade, build networks and open doors abroad. 

Organized by government or trade agencies, trade missions travel internationally to showcase Canadian companies, products and services to foreign buyers, business leaders and partners. By participating as part of a Canadian or B.C. delegation, your business benefits from the strong reputation and credibility associated with the Canada and B.C. brands—both of which are well regarded in many international markets for quality, reliability and innovation. 

In practical terms, trade missions mean you don’t just show up in a new country and hope for the best. Instead, you’re entering a market with support from trade officials, who will help make introductions to vetted local contacts and provide an agenda designed to maximize your time abroad. 

For many exporters, these missions are more than travel. They are game changers. 

How trade missions can boost your growth 

Trade missions arrange pre-screened, one-on-one meetings with potential buyers, distributors, agents or partners to make your pitch time efficient. Instead of cold calls or online outreach, you meet prospective buyers face-to-face, which builds trust and clarity, and can help speed up decisions. 

You also get real, up-to-date information on market trends, regulations, cultural preferences and competitive landscapes. Many missions include briefings, roundtables, visits to local facilities and conversations with prospects that help you understand if your product or service fits the market. 

Participating as part of a sanctioned trade delegation sends a strong signal of professionalism and commitment that can boost your credibility with foreign partners. Being introduced under the Canada or B.C. banner can open doors more quickly and position your business as a trusted supplier from day one. As well, you often get access to support from trade-service networks that can help open doors and remove barriers in unfamiliar markets. 

Trade missions also create valuable peer-to-peer networking opportunities. You’ll spend time alongside other Canadian exporters, who are often in the same sector and may be facing similar challenges or exploring complementary opportunities. These connections can lead to shared market insights, partnerships, or even supply-chain collaborations that continue well beyond the mission itself. 

Essentially, for many small- and medium-sized enterprises (SMEs), trade missions provide a low-risk, lower-cost entry to global markets, compared to going it alone. 

Who should consider a trade mission 

Trade missions are especially useful if you are: 

  • Export-ready but have limited overseas contacts 
  • Launching a new product, service or innovation that is better seen in person 
  • Looking for distributors, agents or partners, not just final buyers 
  • Entering a complex regulatory or business environment, where local knowledge and support matter 

 

Find trade missions 

The Trade Commissioner Service organizes Team Canada trade missions that are open to companies that meet all these requirements: 

  • Are export-ready with demonstrated potential to succeed in the target market 
  • Have a commercialized product or service or one close to commercialization 
  • Can demonstrate that the products and/or services they seek to promote will result in significant economic benefit for Canada 
  • Have conducted research on foreign markets and opportunities 
  • Have a realistic, credible international business plan 
  • Have allocated resources toward internationalization 

While there is no cost to joining a trade mission, you will have to cover your own travel costs such as airfare, accommodation, meals and transportation. CanExport’s GAC-Led Delegations program can support some trade mission costs, depending on eligibility. CanExport SME funding can also cover some of the costs for a trade mission.  

The B.C. government also promotes trade missions and events for B.C. businesses to explore new markets. You can learn more about global opportunities both in-person and virtually. 

Preparing for a trade mission 

Before you go, be clear about your goals. Are you looking for buyers, distributors, partners or market insights? Make sure your product or service is export-ready, your pricing is realistic and your marketing materials are tailored to the target audience. Do some upfront research on local regulations, cultural expectations and competitors. Prepare a concise pitch that clearly explains what you offer and what you’re looking for. The more prepared you are, the easier it will be to turn meetings into meaningful connections and opportunities once you’re on the ground. 

Should you go on a trade mission? 

If you’re serious about expanding to new markets, widening your customer base or launching products or services internationally, then yes. Trade missions give you a fast lane to opportunity, credible support, realistic market intelligence and person-to-person connections that digital outreach can’t match. Combined with the strength of the Canada or B.C. brand and the chance to learn from fellow exporters, trade missions can significantly accelerate your global growth. 

International opportunities don’t wait. Connect with an Export Advisor and discover how a trade mission could be your fastest path to new customers abroad. 

 

Meet Firyal Mohamed, Export Advisor for the North Coast & Nechako

Based in Hazelton on the traditional territories of the Gitxsan First Nation, Firyal Mohamed helps northern entrepreneurs reach new markets and grow their businesses beyond B.C. with confidence. She supports businesses across B.C.’s North Coast and Nechako regions as an Export Advisor.  

What kinds of businesses do you mainly work with? 

I work mostly with solo entrepreneurs, and small, family-run businesses, although Export Navigator supports small and medium-sized businesses of all sizes. Across the Pacific Northwest, I work with a vibrant range of Indigenous and non-Indigenous businesses—agrifood producers, wellness and skincare brands, artisans, microbreweries, and jewelry makers and distributors, to name a few. It’s a diverse mix, which keeps the work interesting and grounded in what’s happening in our communities. 

What is your professional background, and how did it prepare you to work as an Export Advisor? 

I’m a community economic developer by education and experience. My work has always focused on building economies from the ground up; connecting broader economic goals with real benefits for local communities. 

Over the years, I’ve worked in business development, grant writing, strategic planning, food security, and with non-profits focused on agriculture, arts, health and education. Believe it or not, I was once a chicken farmer! I came to Hazelton to advise on and develop a unique business model for a poultry operation designed to test whether a locally rooted food system could meet the region’s needs. All that experience helps me understand the realities businesses face, especially in rural and remote communities. 

What do you look for in a business to determine if they are ready to grow beyond B.C.? 

There are practical things we look at, like operations, staffing and whether the business can handle the increased demand. But in the North, readiness can look different. 

I also look for commitment and grit.  Growth isn’t always quick or easy, and businesses need to be prepared to work through added barriers like distance, logistics and infrastructure challenges that come with living in the North. 

If a business is already selling across regions, moving goods by ferry or over long distances, that’s often a strong indicator they’re ready to think bigger. All of sudden, stepping into another province doesn’t seem like a leap anymore. It starts to feel like the natural next step. 

What are some early steps a business can take to become export-ready? 

Honestly, the early steps can be quite simple. Start small.  That might mean spending some time researching markets you’re curious about, getting a feel for the type of buyer who might be interested in what you offer, and reading up on what’s happening in your industry. You don’t need all the details right away—just building that early awareness makes a big difference. 

 I also encourage businesses to lean into local connections. One advantage of northern communities is access. You can often connect easily with people who have valuable knowledge and experience, right in your community. 

Using free supports like Export Navigator early on is another great first step.  It gives businesses a no‑pressure space to explore possibilities, ask questions and figure out what growth could look like before making any big commitments. 

 

Why should a business work with an Export Advisor? 

One of the biggest benefits is that I live in the region I work in. I understand the realities of doing business in the North because I experience them too. That perspective really shapes the way I support clients—especially those who grow weary of the ‘helicopter-support’ that rural communities often must rely on. Every business has assets they’re already bringing to the table, and my role is to help surface those strengths and then figure out what additional support or resources can help them grow. 

 

How would you describe your advising style or approach? 

I’d describe it as practical and personal. There’s no cookie-cutter approach. I take time to understand the business, the person behind it and the environment they’re operating in so I can offer advice that fits.  

Businesses come in as the experts in what they do—but it’s the other pieces, like hiring, marketing or planning for growth, that can get overwhelming. That’s where we come in. If I understand where a business is today and where they’d like to be, then my job is to identify and connect them to the supports and resources they need, when they’ll have the most impact for the business. 

What’s your best advice for aspiring entrepreneurs? 

We live in a part of the province that’s proudly off the beaten path! People here genuinely love where the live, and they care deeply about the wellbeing of the whole community. Living rurally often means making things work despite limitations, and that resourcefulness has real strength. The North is innovative in a practical, no‑nonsense kind of way—and that has tremendous value. 

When small businesses grow, the whole community grows with them. Expansion brings jobs, investment and stability.  Reaching new markets doesn’t take anything away from a community. If anything, it strengthens it. People want to experience a piece of the North. So, get out there and share it with them! 

Get in touch 

Export Navigator offers free, one-on-one support to help B.C. businesses explore new markets and grow with confidence. Reach out today to learn more. 

 

How B.C. agri-food businesses can tap into global demand

For agri-food businesses in B.C., exporting isn’t just an opportunity; it’s often a necessity. Global markets can provide stability, scalability and long-term growth that isn’t always possible for specialty food producers, processors, growers and value-added manufacturers.  

B.C.’s agri-food companies know their market and its limitations well. Relying on a single market is becoming risky, especially when dealing with rising input costs, limited domestic shelf space and shifting traditional trade relationships.  

Exporting opens doors to larger markets, creating more consistent demand and improving long-term stability. At the same time, exporting agri-food comes with complex regulatory requirements. From food safety and labelling to permits and traceability, understanding both the opportunities and the rules are essential for success in global markets. 

New markets offer new opportunity for today’s agri-food businesses

Exporting plays an important role in the success of agri-food businesses, particularly in Canada, where production capacity often exceeds local demand. According to Farm Credit Canada, in 2019 alone Canada was fifth in global commodity exports, trading $67 billion in agriculture and food products. 

“Made in Canada” has real value

Canada’s population is relatively small, globally speaking, but there is strong demand for safe, high-quality Canadian-grown and made food products. Exporting allows agri-food businesses to reach millions more consumers, many of whom actively seek out Canadian products for their quality, safety standards and reliability.  

Plus, in many international markets, buyers are willing to pay more for products that emphasize traceability, sustainability and food safety, particularly in markets across Asia and Europe. Exporting allows producers and processors to capture premium value instead of competing solely on price in new markets. 

Decreasing risk across markets

Diversification through exporting also reduces risk for seasonal and climate-dependent businesses. Agri-food businesses are especially vulnerable to weather events, seasonal production cycles and shifting domestic demand. Exporting helps businesses diversify revenue streams across markets, reducing reliance on a single customer base and improving resilience to price swings, economic downturns or changing tariffs and export regulations, especially in today’s geopolitical reality.  

Exporting can also open doors to scaling, encouraging investments in new equipment, processing capacity, certifications or product innovation. That national and international growth can feed stronger growth at home, supporting jobs, infrastructure and long-term sustainability.  

Take advantage of export opportunities

Exporting food products isn’t as simple as shipping across a border. Success starts with good planning to manage the many rules and regulations.  

Know your target market. Different countries have different tastes, packaging expectations and regulations. What sells well in the U.S. will need an adjustment for Asia, Europe or Australia.  

Understand trade agreements and tariffs. The Canada-United States-Mexico Agreement (CUSMA), Canada-European Union Comprehensive Economic and Trade Agreement (CETA) and Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) give Canadian agri-food exporters tariff advantages in key markets, if the products meet the rules of origin and compliance requirements.  

Prepare for regulatory compliance. Agri-food exports often require food safety certifications, export permits, country-specific labelling, ingredient approvals and traceability documentation.  

Build the right partnerships. Customs brokers, freight forwarders, inspectors and local distributors play a critical role in getting products to market.  

For agri-food businesses today, this means real opportunity with the right preparation. 

How Export Navigator can help

Navigating regulatory complexity is where many agri-food companies get stuck. Export regulations vary by product or destination, and they can change quickly. Requirements may involve Canadian Food Inspection Agency (CFIA) rules, import regulations in the destination country, labelling, packaging and language standards, and ongoing compliance. Trying to manage this alone can be overwhelming, especially for small and medium-sized businesses without in-house trade expertise. 

Export Navigator helps B.C. agri-food businesses move from opportunity to execution. Through free, one-on-one support, Export Advisors can help you: 

  • Identify export-ready markets for your products 
  • Understand regulatory and food safety requirements 
  • Comprehend trade agreements and tariff savings 
  • Connect with service providers, such as customs brokers 
  • Prepare for certifications, documentation and compliance 

Whether you’re exporting for the first time or looking to expand into new markets, Export Navigator helps make a complex process manageable. 

Exporting can be a powerful growth strategy for agri-food businesses, but success depends on preparation, compliance and the right support. With strong global demand for Canadian food products, the opportunity is real. 

If you’re ready to explore the world, Export Navigator is here to help. 

A Guide to Export Grants for B.C. Businesses

Ready to grow your business beyond B.C.? Exporting opens doors to exciting new markets but it also comes with costs. Whether you’re investing in market research, compliance, travel, or promotional campaigns, there are funding programs designed to support your journey. While funding isn’t guaranteed, these grants can help reduce the financial risk and make it easier to take that next step with confidence. 

Why export funding matters (especially now) 

Exporting comes with upfront costs — making contacts, adapting packaging, attending trade shows, legal and compliance work — and those can be barriers to growth. Grants can reduce risk by sharing the financial burden and letting you test new markets with less capital on the line. At a time when supply chain costs, tariffs and market volatility are high, sometimes financial support can be the difference between staying local or going global. 

Export funding programs available in B.C. 

Here are some of the programs that B.C.-based exporters can explore: 

Program What it supports Funding Notes Eligibility
Regional Tariff Response Initiative in British Columbia Invests in businesses to explore new opportunities, adapt to global trade disruptions and boost domestic trade. Offers both repayable and non repayable funding options, depending on the project for businesses and not-for-profits. Focuses on boosting productivity, driving growth, and diversifying markets for businesses and sectors affected by recent tariffs or countermeasures. Visit website for program details and updates.
  • Businesses and not-for-profits
  • Must be affected by recent tariffs or countermeasures
  • Focus on productivity, growth, and market diversification
CanExport SMEs Helps eligible small and medium-sized enterprises (SMEs) explore new markets where they have little or no existing sales. Offers up to $50,000 to support the costs of export business development activities Enables travel to foreign markets, participation in trade missions, shows and conferences, market intelligence work and more.
  • Canadian SMEs with 1–500 employees
  • $100K–$100M in annual revenue
  • Must be incorporated and federally registered
Export Development Stream — Creative Export Canada

 

 Export development for creative industries Varies by project Enables companies in the creative industries to expand their sales into international markets and develop new or existing international business networks.
  • Canadian creative businesses
  • Must demonstrate export potential
CUSMA Compliance Advisory Services Initiative (CCASI) Supports exporter compliance with the Canada–United States–Mexico Agreement (CUSMA) Provides non-repayable matching contributions of up to $5,000 to help SMEs in British Columbia Helps businesses access the technical experts and advisory services they need to become CUSMA compliant.
  • Registered in British Columbia
  • Exported to the U.S. within the past 12 months
  • Eligible costs for CUSMA compliance incurred on or after April 1, 2025
Market Diversification – Accelerate Okanagan and ETSI-BC Assists small and medium-sized enterprises (SMEs) in the Southern Interior of BC that are already exporting or are export-ready. Matches funds up to $10,000 to support expansion into other provinces and international markets outside the U.S. Enables companies to find new customers and channels to market, establish international partnerships, attract foreign investments and overcome common export-related barriers
  • SMEs in the Southern Interior of B.C.
  • Must be export-ready or currently exporting
Creative BC Passports to Market Offers travel support to B.C.-based film, TV, digital media, media producers, and sales agents. Provides up to $2,500 (no more than 50% of the applicant’s final cash expenditures) to offset registration, travel and accommodation costs. Helps access key international markets, conferences, co-production and co-financing events, assists producers to explore co-production partnerships and develop relationships with broadcasters, distributors and financiers.
  • B.C.-based producers and sales agents in film, TV, digital media
BC Agriculture and Food Export Program Export readiness and market development for agri-food businesses Varies by activity Provides cost-share funding to eligible sector business to undertake market development activities outside of B.C.
  • B.C.-based agriculture and food businesses
  • Must be export-ready or currently exporting 

Tip: Always check the eligibility windows and application deadlines. Many programs are cyclical or have limited budgets.  

How to choose the right program for your business 

To get started in your search, think about your needs. Do you need help with market research, legal work, trade shows, compliance or branding? Identify your biggest barriers first, then it’s time to explore what programs can work for you: 

  • Make sure you meet eligibility requirements. Funding programs are strict — check eligibility requirements carefully, including sector and revenue criteria.  
  • Check the timing. Many programs may require work to be done after approval. Don’t commit to expenses before you’re approved. 
  • Plan for co-investment. Most programs require you to carry part of the cost and submit detailed budgets, reports or receipts. 

Finally, talk to an expert. Our Export Advisors can help you pick the right program and strengthen your application. 

Get ready to apply 

Export grants are not “free money,” but they can be a powerful tool to grow your business. When used wisely, it can help you enter new markets with more confidence and less risk. 

  • Draft application content. Once you’re ready, create a document with your export goals, budget estimates and business profile; this can be adapted for multiple applications. 
  • List your export goals and costs. Estimate how much you’ll spend on travel, compliance, marketing, translations, trade shows etc. 
  • Review programs. Match your goals to the right programs. 
  • Speak to your Export Advisor. They can help refine your budget, suggest programs and strengthen your applications.  
  • Prepare your paperwork. Be ready with financials, export plans, market research and proof of capacity. 
  • Track and report. If you receive funding, make sure to document your expenses and results. This helps with audits and future applications. 

Your path to export growth 

If you’re ready to explore which programs suit your business or want help preparing a winning application, connect with an Export Advisor today. 

 

Doing Business in Japan: What Canadian Exporters Need to Know

Japan offers an exciting mix of opportunity and stability for B.C. exporters looking to grow. As the world’s fifth largest economy, Canada’s third-largest export market and a key trading partner with the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Japan provides strong prospects for Canadian exporters. 

Entering the Japanese market requires more than just a good product. Success depends on understanding the country’s business culture, consumer expectations and regulatory standards. 

Market overview 

Japan is an advanced, high-income market with a population of over 123 million and a reputation for demanding quality, precision and reliability. While competition is strong, Canada and Japan share a long-standing trade relationship rooted in trust and shared values. 

Through the CPTPP, many Canadian goods now benefit from reduced or eliminated tariffs, making market entry more attractive than ever. Sectors like agri-food goods, clean technology, advanced manufacturing, digital innovation and health sciences are all seeing steady growth. 

Understanding Japanese business culture 

Doing business in Japan means embracing formality, patience and attention to detail. Relationships and reputation play a major role, so take the time to build trust before closing a deal. 

  • Be precise and punctual: Timeliness and formality reflect professionalism. 
  • Show respect in communication: Politeness, humility and attention are highly valued. 
  • Build long-term, loyal relationships: Business success grows through consistency and reliability, not aggressive sales. 
  • Expect group decision-making: Consensus is central to Japanese corporate culture. Prepare for longer negotiations. 

Sector opportunities for B.C. businesses 

Agri-food and Beverage 

Japan is a top importer of food products, with strong demand for premium, traceable and healthy foods. Canadian seafood, beef, pork, grains, pulses and maple syrup perform well. 

Clean technology and energy 

As Japan moves toward meeting its net-zero emissions goals, there is growing demand for clean energy, carbon capture and waste management technologies. 

Advanced manufacturing and materials 

Canadian exporters supplying aerospace components, composites, robotics or precision machinery can find steady demand from Japan’s industrial sector. 

Digital and creative industries 

Japan’s strong digital economy is open to software, gaming, AR/VR and creative content that blends technology with storytelling.  

Life sciences and health products 

Japan’s aging population drives demand for medical devices, biotech innovations and health supplements. 

Challenges to be aware of 

While there are many opportunities to explore, there are possible hurdles to watch for: 

  • Japan has a complex regulatory environment with strict standards for food safety, labelling and product certification, especially for agri-food and pharmaceuticals. 
  • Distribution, translation, packaging and marketing may need localization to meet Japanese consumer expectations. 
  • Domestic producers and established foreign brands dominate many sectors, but niche and premium products can fare well. 
  • Distance can be an issue when it comes to managing logistics and relationships. 

How to get started 

Before you take the leap, here some steps to make your plan: 

  • Research your niche. Identify regions or cities where demand for your product is strongest. 
  • Adapt your approach. Ensure your marketing materials, packaging and website are customized and culturally appropriate. 

Export Navigator’s Technical Specialist Pilot Program can also assist you, providing expertise in international logistics, freight, shipping, legal and financial services free of charge. 

Final thoughts 

Japan is a sophisticated, stable market where trust, quality and relationships drive success. For B.C. exporters who plan carefully and commit to long-term engagement, the opportunities are worth the effort. 

Connect with an Export Advisor today to help you identify your best path into Japan. 

 

Doing Business in Australia: What Canadian Exporters Need to Know

With its highly developed economy, English-speaking market, favourable business climate and long record of doing business with Canada, Australia is a strong contender for B.C. businesses looking to grow internationally.  

Canada has a well-established relationship with Australia, with the first Canadian trade commissioner sent to Sydney in 1895.  In 2024 alone, Canadian exports to Australia were valued at $3.1 billion, with top exports in machinery, precious metals, and vehicles and parts. 

Like Canada, Australia is a member of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), offering preferential access for many Canadian goods that meet the rules of origin, reducing or eliminating tariffs on many goods. 

Market overview 

Australia has a population of nearly 27 million with a well-diversified, competitive and open economy based on resources, manufacturing, services, agriculture and technology.  

Expect strong demand for quality, reliability and sustainability. Canadian brands do well when they emphasize performance, support and clear value. 

The business culture “Down Under” 

Australian business culture is direct, practical and driven by relationships.  

  • Be punctual and prepared. Clear agendas and concise proposals are appreciated. 
  • Keep it simple. Avoid jargon and overselling. Many Australian businesspeople value straightforward communication. 
  • Back claims with evidence. Case studies, certifications and proof of performance go a long way. 
  • Start small. Begin with a pilot or a region, show your value and grow from there. 

Sector opportunities for B.C. businesses 

Agri-food and beverage 

Australia’s top food imports from Canada include plants, seeds and fruits, along with pork and maple products. Canadian beef is now also back on the menu, with market access for Canadian producers reopened in July 2025 after 22 years.  

Mining and energy 

Australia is a global leader in mining, making it an excellent market for equipment, technology and services in areas such as safety, automation, productivity and sustainability.  

Clean technology  

Australia’s energy transition is creating a demand for renewables, storage, water and waste solutions and carbon reduction technologies. 

Digital technology 

There are opportunities in cybersecurity, Software as a Service (SaaS), AI and agricultural technology (agtech) – especially if you have demonstrated return on investment (ROI) and reliable support. 

Challenges to note 

While Canada and Australia have a good, long-standing trading relationship, there are issues to address before taking the leap. 

  • Australia is far from Canada. Prepare for longer lead times and higher freight costs, as well as time zone differences for meetings. 
  • Expect robust rules for labelling, safety and biosecurity. Plan for testing and certifications along with clear documentation. 
  • Tariffs and origin rules must be followed closely. Under CPTPP, many products may qualify for reduced tariffs if they meet the rules of origin, so keep good records. 
  • Account for foreign exchange. The CAD-AUD exchange rate can change, so consider building a hedging strategy. 
  • There will be competition. Australia is a mature market with a stable of qualified local suppliers. Ensure your market positioning works, and your value proposition is clear. 

Get started 

Ready to begin? Here are some steps to follow: 

  • Decide how you will sell. Are you selling directly, through e-commerce, or using an agent or distributor? Clarify your route to market. 
  • Meet local standards, including rules for labelling, packaging and any needed certifications.  
  • Use CPTPP advantages. Confirm any tariff savings available, along with the Harmonized System (HS) codes, rules of origin and right documentation.  
  • Find the right help. Work with experienced freight forwarders, customs brokers and local representatives who know Australia well. 
  • Pilot carefully. Establish your brand and prove your value to your customers. Build your base and expand carefully. 

Export Navigator’s Technical Specialist Pilot Program can help as well. You can access expertise in many areas, including international logistics, freight, shipping, legal and financial services free of charge. 

Final thoughts 

Australia is a high-potential market where B.C. companies can win with quality, reliability and sustainability. With the right preparation and a clear plan for compliance, logistics and market fit, you can build long-term growth in Oz. 

Connect with an Export Advisor to create your Australia strategy today.